Delta Airlines Features Saugatuck-Douglas

July 1, 2011

Hi Friends,

I have good news to share with you!!

As an former Pan American Airways employee I am acutely aware of the power of in-flight magazines. For many years the Visitors Bureau has been trying to persuade a major airline to include a story about our community in one of their in-flight magazines. Yes, you guessed it!  It has finally happened!

Saugatuck/Douglas has been chosen by Delta Airlines to appear in their July issue of "Delta Sky Magazine" -  the busiest travel month of the year.  Delta flies to 479 worldwide destinations in 105 countries. The estimated number of passengers they will carry in July is 15 million. In 2010 Delta ranked #1 in the  number of airline passengers transported world wide.  We are extremely excited about this because our  Visitors Bureau has recently turned our attention to the international tourism market to attract foreign visitors while the dollar is weak abroad. The timing couldn't be more perfect!  This could give our image a strong "International Boost."

Our bureau is also working closely with Delta's Public Relations Department to track the response to this article through the CVB's tracking systems. If the response is substantial we will consider further promotions with Delta. I would also like to mention that several of the photos that appear in the story were supplied by our good friend Erin Wilkinson.

I would also like to mention that during the months of May and June 2011 our CVB has also generated national publicity in Men's Journal, Conde Naste'/Yahoo Travel, Budget Travel, Parade Magazine and an incredible ten page spread in Lakeland Boating Magazine.

Click to download Delta Sky Article

Click to dowload Lakeland Boating Article

Regards,

Felicia Fairchild, Executive Director

Saugatuck-Douglas CVB