Ryan Gerard has been pushing one message to Southwest Michigan residents and visitors since 2005. Without a doubt, you can surf the Great Lakes.

Gerard opened a second branch of his Third Coast Surf Shop in St. Joseph, Michigan at the end of April. The original location in New Buffalo has been up and running since 2005.

Growing up in South Bend, Indiana, how did a Midwesterner like Gerard become a surf fanatic? Gerard’s journey began when he moved to California and worked in the surf...

+full article